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A good domain name is essential for any online business
If you’re considering starting your very own website, one of the most important aspects to keep in mind is your domain name. You may have heard of the term “domain” from one of your colleagues or friends and are interested in learning more about it. The term “domain” after all, has changed its meaning throughout the years, especially with the rise of the internet.
If you’re looking to learn more about domain names, their importance, and the benefits of treating them as an investment, read on. We’ve whipped up a beginner’s guide to domain names. Check it out below.
If you’re reading this article, then you’ve most definitely encountered domain names. I’m willing to bet you’ve encountered thousands of them!
Simply put, a domain name is your website name. It is the address used to point users to your very own space on the web. Facebook.com is an example of a domain name. It’s the combination of letters that you type into the web browser that redirects you to Facebook.
Without domain names, the only way we’ll find our way to Facebook is by typing in the IP address of Facebook’s server. 192.168.1.1 is an example of an IP address. It’s far easier to simply type in Facebook.com, isn’t it?
Hopefully, by now, you’re clear on exactly what domain names are. In the next few sections, we’re going to go in-depth with some of the reasons domain names are important.
Your Domain Represents Your Identity
A domain name is more than just an address that points your customers to your website. It also serves as a very powerful marketing tool. Think of your domain name as an extension of your brand name and how you want your business to be remembered by your customers.
Erik Bergman, a successful entrepreneur, spent $900,000 for the domain name Great.com. In an interview, he stated that he believes his company is going to be great and he wants a domain name to fully reflect that belief.
The $900,000 price tag for a domain name is questionable, but Erik Bergman’s reasoning is not. Domain names are important because they are the best online representation of your brand. Acquiring the exact domain name you want can be costly, but it’s important to find a domain name within your budget that truly reflects what your brand represents.
For example, a budding tech startup might want to register a .tech domain name. Even though they might not be able to get the exact domain name they want, making use of .tech clearly reflects what industry your business works in.
Your Domain Sets User Expectations
You wouldn’t want a potential customer to visit your website, expecting something different from what you have to offer. They’ll most likely close the tab in frustration. Investing in a quality domain name is important because it helps set the expectations for your website’s visitors.
Most smart internet users are wary to click on a link from an unfamiliar domain. If that unfamiliar domain just happens to be yours, you’ve hurt your click-through-rates on PPC (pay-per-click) campaigns or social media marketing initiatives. Fret not, for there is an easy fix. Be sure to use relevant keywords in your domain. If you have a recognizable brand name, be sure to incorporate that into your domain name as well.
Large brands such as Adidas can get away with using Disney.com. This is because people already know what Disney is. If your brand is just starting out, setting clear expectations with your brand as a domain name may become a hurdle.
A quick fix, as we stated earlier, would be to buy a domain name that represents the industry you work in. For example, if you’re a travel company, there are many domain names out there that end in .travel. This helps set expectations for new customers, as they know exactly what kind of website they’ll be visiting.
Your Domain Has Organic Search Value
If you think about it, brands spend thousands and thousands of dollars purchasing the right domain names because they want visitors to land on their website and take some sort of action, such as purchasing their products or services. Search engine optimization, or SEO, is a key online branding activity.
SEO consists of all the activities on and off your website that allow your website to rank higher on search engines such as Yahoo or Google. SEO can include complex tactics such as content marketing and link building in order to increase rankings for specific search terms.
One of the most important components of SEO, to no surprise, is the domain name. The algorithms of search engines such as Google give extra importance to domain names when leading potential customers to the website they wish to visit.
Investing in Premium Domain Names
Many professionals treat domain names like investments such as stocks, bonds, commodities, etc. They specialize in finding and acquiring domain names with high potential and sell them when their value has increased substantially.
If you happen to stumble upon the perfect domain name or a domain name you think someone else might find valuable, this could be your chance to begin investing. History has shown us that some domain names have increased in value over the years for various reasons. As the internet grows larger and larger every year, now would be the perfect time to invest in an up-and-coming domain name.
In conclusion, a domain name is an extremely important decision and I advise you to take some time and put some real thought into this while considering some of the information I have provided. It may take some time and there is no need to rush. Once you have the domain name you like, you will instinctively know its the one. thedomainpromoter.com took me about a month and a half. If you are still unsure you can consult with people you trust or you can email me and we can discuss ideas.
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